# agurov.com

> Personal portfolio of Andrey Gurov — UX, CX, and Product Designer. Selected case studies and writing on design, AI tooling, and product craft.

## About

- [About Andrey](https://agurov.com/about): Background, credentials, expertise.
- [Contact](https://agurov.com/contact): Get in touch.

## Case studies

- [Armada Content Director](https://agurov.com/work/armada-content-director): A modular, multi-agent AI content-ops platform I designed and built for Armada Security — Evidence Ledger → Writer → Validator gate → Schema Planner, four-axis scoring (SEO/AEO/GEO/E-E-A-T), Google Search Console as rank-truth, SERP-grounde
- [Armada Creative Director](https://agurov.com/work/armada-creative-director): Not a prompt — a closed loop. An AI imagery system for Armada Security that generates 4K brand-locked photos, scores each one against brand rules with a QA agent, logs every failure to PostgreSQL, and feeds those failures back as RAG constr
- [Performance](https://agurov.com/work/performance-shade): A retailer-dependent umbrella program rebuilt as an owned DTC platform — driven by five research streams, including SolidWorks wind-tunnel CFD that computed the minimum safe base weight per ZIP location (umbrellas that become projectiles in

## Writing

- [Why your design system has 4000 tokens and nobody uses 200 of them](https://agurov.com/writing/design-system-token-bloat): Token bloat is a process problem. Here is the audit, the conversation, and the cleanup that brought a real design system from 4000 tokens to 280.
- [Humanizing AI-drafted writing: a practical pass](https://agurov.com/writing/humanizing-ai-drafted-writing): A specific, do-it-this-Monday pass that turns AI drafts into prose that reads like a person wrote it. No magic, just edits.
- [Three questions to ask before you redesign anything](https://agurov.com/writing/three-questions-before-redesign): A short pre-flight checklist that saves redesigns from the most common kind of failure — solving the wrong problem beautifully.
- [Stop A/B testing your buttons](https://agurov.com/writing/stop-ab-testing-buttons): If your conversion has plateaued, the answer is not another button color. It is a structural diagnosis you have been avoiding.

## Optional

- [Sitemap](https://agurov.com/sitemap.xml)
- [RSS feed](https://agurov.com/feed.xml) (coming soon)