Writing · 04 posts
Short reads with one takeaway. No content marketing, no hedging, no SEO filler.
May 23, 2026
Token bloat is a process problem. Here is the audit, the conversation, and the cleanup that brought a real design system from 4000 tokens to 280.
A specific, do-it-this-Monday pass that turns AI drafts into prose that reads like a person wrote it. No magic, just edits.
A short pre-flight checklist that saves redesigns from the most common kind of failure: solving the wrong problem beautifully.
If your conversion has plateaued, the answer is not another button color. It is a structural diagnosis you have been avoiding.