Writing · 04 posts
Short reads with one takeaway. No content marketing, no hedging, no SEO filler.
July 29, 2026
Token bloat is a process problem. Here is the audit, the conversation, and the cleanup that brought a real design system from 4000 tokens to 280.
August 11, 2026
Two interactive Claude sessions, a rotating cast of background agents, one git repository, eight hours. What broke at the seams, and the discipline that kept it from turning into a disaster.
April 30, 2026
A short pre-flight checklist that saves redesigns from the most common kind of failure: solving the wrong problem beautifully.
March 17, 2026
If your conversion has plateaued, the answer is not another button color. It is a structural diagnosis you have been avoiding.