Design that earns attention.

Andrey Gurov — AI-native product designer. I turn ambiguous business problems into production-ready systems and workflows, not isolated screens. Research-led. Evidence-driven. Shipped, not staged.

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AI-native product design
Design systems
E-commerce
Enterprise tools
SEO architecture
/
Research
IA
Interaction
Prototyping
AI workflows

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§ 01 · Selected work

Shipped product work, not staged screens.

All cases

Locked

Figma — First Draft (AI) · AI · design tools · 2024

Figma First Draft — design↔code → Figma Make

The principles, evaluation data, and design-system work behind Figma’s First Draft (ex–Make Designs) — and the design↔code learning that fed Figma Make.

Armada Security — Content Director · AI · content-ops platform · 2026

Armada Content Director

Armada Security — Creative Director · AI · generative imagery · 2026

Armada Creative Director

Locked

Figma — AI prototyping (Magic Link) · AI · design tools · 2024

Figma AI — Magic Link

Locked

Meta — Compensation system (Market Review + Acquisition) · Enterprise · comp / people-ops tooling · 2022–2023

Compensation system: Market Review + Acquisition Integration — Meta

§ 02 · Writing

Notes you can use Monday.

All posts

May 23, 2026

Why your design system has 4000 tokens and nobody uses 200 of them

Token bloat is a process problem. Here is the audit, the conversation, and the cleanup that brought a real design system from 4000 tokens to 280.

May 23, 2026

Humanizing AI-drafted writing: a practical pass

A specific, do-it-this-Monday pass that turns AI drafts into prose that reads like a person wrote it. No magic, just edits.

May 23, 2026

Three questions to ask before you redesign anything

A short pre-flight checklist that saves redesigns from the most common kind of failure — solving the wrong problem beautifully.